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About Us

Transforming data into strategies
Research & Analytics Excellence
Data-based Strategy Development

Data Strategy & Design - Consumer Insights & Analytics

At Rybalsky Consulting Group, we know companies can have an immense amount of information to mine, which is critical to strategy development. At times not knowing where to start can be daunting. We specialize in deriving meaning from data to enable the big picture to shine through. Regardless of data source – financial, operations, consumer, etc. – our team excels in tying it all together for more effective decision making. Our expertise includes more than 25 years of work in CPG, retail, advertising, and technology industries, as
well as a broad range of analytic and research techniques. We know how to uncover key insights and build effective learning plans, leading to more actionable strategy development.

Woman analyst working with big data

CEO & Founder

Beccah Rybalsky

Over the last 25 years, Beccah has been leading research and analytics
teams within the CPG, Retail, Logistics and Ecommerce sectors. She has
worked in all aspects of research and data analytics, partnering with
companies to leverage insights across functions. She has worked with
companies that include Unilever, PepsiCo, Clorox, Amazon, Kraft Heinz,
Kellogg’s, Kroger, Kao Brands, P&G, Ipsos, IRI & Nielsen. She
started the analytics efforts at Instacart and partnered with top CPG
companies, evolving their ecommerce strategies.  She has a passion for
data and deriving meaning from it, to drive strategies forward.

Currently, she is the CEO of a logistics company as well as Rybalsky
Consulting Group. She is highly sought after for her ability to assess
the right data collection/storage/transformation processes and
synthesizing complex data and insights into relevant strategies.
She’s helped companies launch new brands, assess analytic platforms,
and transform online path to purchase journeys. Her main goal is
always to help companies understand and leverage their information to
the fullest.

Committed To Helping Our Clients Succeed

History & Expertise

Law School

Certificate

Bar Admissions

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